Annatto (Bixin / Norbixin)
Annatto (Bixin / Norbixin) is a natural color sourced from annatto seeds and supplied in both oil-soluble and water-dispersible grades. It provides yellow-orange to orange-red shades for dairy, snacks, bakery, sauces, and broader food coloration projects.
What is Annatto (Bixin / Norbixin)?
Annatto (Bixin / Norbixin) is sourced from annatto seeds (Bixa orellana) and is used as a natural coloring ingredient in modern food, beverage, supplement, and specialty formulation systems. It contains Bixin / Norbixin and typically appears as a orange-yellow to orange-red powder or liquid. Depending on the project, it can be supplied in grades tailored to shade intensity, color value, solubility, carrier system, and application compatibility.
As a professional natural color supplier, we focus on reliable batch-to-batch consistency, application-oriented customization, and clean-label positioning. Annatto (Bixin / Norbixin) is widely used where brands need a yellow-orange to orange-red visual effect together with practical manufacturing performance in oil-soluble or water-dispersible grades for cheese, snacks, bakery products, sauces, and processed food systems.
Functional Characteristics & Technical Features
- Natural Coloring Performance: Helps deliver a yellow-orange to orange-red appearance in suitable product systems.
- Application Flexibility: Can be selected in grades matched to solubility, carrier, and processing requirements.
- Standardized Quality: Produced with attention to identity, consistency, and controlled manufacturing standards.
- Formulation Support: Suitable for use in powders, premixes, tablets, gummies, confectionery, beverages, bakery, and other food systems depending on grade.
- Clean Label Positioning: Supports plant-based or naturally positioned product concepts where applicable.
- B2B Supply Reliability: Available for OEM, formulation development, and bulk ingredient sourcing projects.
Typical Product Specifications
| Product Name | Annatto (Bixin / Norbixin) |
|---|---|
| Botanical / Source | annatto seeds (Bixa orellana) |
| Coloring Components | Bixin / Norbixin |
| Appearance | Orange-Yellow to Orange-Red Powder or Liquid |
| Specification | Oil-soluble bixin grades and water-dispersible norbixin grades available |
| Part Used / Source | Seed |
| Solubility | Oil-soluble (Bixin) / Water-dispersible (Norbixin) |
| Test Method | UV / HPLC |
| Shelf Life | 24 Months When Properly Stored |
| Storage | Store in sealed containers in a cool, dry place away from direct sunlight. |
| Certificates | ISO22000, HACCP, KOSHER, HALAL (subject to specific batch / project requirements) |
Application Fields
- Dairy Applications: Widely used for cheese, margarine, processed dairy products, and related applications.
- Snacks & Bakery: Suitable for crackers, coatings, baked goods, and dry seasoning systems.
- Sauces & Prepared Foods: Used where a warm orange or orange-red tone is needed in savory formulations.
Frequently Asked Questions
What specifications do you offer?
We commonly provide grades matched to application needs, such as oil-soluble bixin grades and water-dispersible norbixin grades available. Customized options can be discussed according to your target shade, processing conditions, and label positioning.
What is the difference between bixin and norbixin?
Bixin grades are typically used where oil solubility is needed, while norbixin grades are selected for water-dispersible systems. The right option depends on your formulation design.
Is it suitable for vegetarian or vegan formulations?
Yes, annatto is plant-derived and generally suitable for vegetarian and vegan formulations.
Sample Package
Aluminum Foil Bag
Barrel Package
lron-ringed Cardboard Drum
General Package
25kqs by Drum
General Package
25kqs by Carton
About the Manufacturer
Anrui Biotechnology Co., Ltd. is a specialized exporter of high-quality food ingredients and additives. We focus on global trade and custom formulation services for functional ingredients, delivering consistent, compliant, and premium-quality supply solutions to our worldwide clients.
Headquartered in Guangzhou, China, Anrui collaborates with GMP-certified manufacturing partners equipped with advanced testing facilities, including HPLC, UV-VIS spectrophotometry, and microbiological analysis, ensuring every batch meets strict international quality and regulatory standards.
Our products are exported to over 60 countries, serving industries such as food, beverages, supplements, and cosmetics.
